![]() ![]() You can also read about the time we used animals for advertising as well. ![]() Oh, and make sure you go get some Chick-Fil-A if you were struck with a sudden craving after reading this article. Let an advertising professional assist you with your campaign. Chick-fil-A has a Hawaii-themed restaurant in Fayetteville, Georgia, called Truetts Luau. If your first campaign doesn’t take off, don’t be discouraged! Try again until the great “big idea” really takes off After more than two decades featuring one of the most recognizable ad campaigns in recent memory, Chick-fil-a has ended its relationship with the agency that created the Chick-fil-a cows. We really enjoyed reading this case study, and we take away these lessons:Ĭreative, well-designed billboard advertising can make a great impactĬompared to TV and radio, billboard advertising is an affordable option Billboard Insider shared a recent post about the history of Chick-fil-a advertising and their cow campaign. The next year, they surpassed KFC in sales, despite having a smaller ad budget and closing on Sundays. In 2012, Chick-Fil-A became the #1 fast-food chain in terms of sales per store, reaching $3.1 million per location. If you’re lucky, you’ll see them mingling with guests at the store, posing for pictures and sitting down at the table with you. You can also read about the campaign on the Chick-fil-A website Cows Page.The Chick-Fil-A cows have gone on to make a splash – from their debut at the Houston Astro’s stadium in 2006 to starring in their own calendars. Insider’s take: Chick-fil-A and Cracker Barreldemonstrate that a well designed billboard campaign can be very successful, timeless and cost effective. First use of nontraditional outdoor billboards, I-85S entering Atlanta. One year later, Chick-fil-A surpassed KFC in sales, despite having a smaller ad budget and closing on Sundays. 1 fast-food chain in terms of sales per store, reaching $3.1 million per location. In 2012, Chick-fil-A scored the title of No.The brand secured prime real estate in Minute Maid Park: the foul polls, which the creative team renamed “fowl poles” and put baseball cap-wearing cows on top with the words “Eat Mor Fowl” on the side. In 2006, they made their debut in the Houston Astros’ stadium.It wasn’t the subject of the billboard that intrigued him but rather the people pasting up a new ad. What would happen if the team of workers up on that billboard decided to take a lunch break midway through the task, leaving the ad unfinished?Put a couple of cows on a billboard and have them plead with burger fans not to eat them. And what if the cows were the three-dimensional part of the ads? They could be up there on the billboard ledges painting the messages themselves. An art director was driving down a highway, on his way home for lunch and a little hungry, when a billboard caught his eye.The team’s next attempt came one step closer, with the inspiration coming from an unlikely place-Bart Simpson. At the time, one of Bart’s most noteworthy taglines, “Don’t have a cow, man!,” was seeping into pop culture. The president of Coca-Cola at the time loved the idea, calling up the Chick-fil-A team to compliment them on the clever ad. The next iteration, the “Double Drive-Thru” ad showing two cars that seemed to have crashed into the billboard. The idea was intriguing and garnered some buzz on local radio stations, but the billboard needed more substance if morning commuters were going to understand with just a glance what was being advertised. ![]() Their first attempt featured an image of a rubber chicken -no logo, no tagline, just a lonesome rubber chicken. ![]()
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